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2007-11-09T05:23:00.000-08:00

Adsense Doesn’t Just Make “Cents”, It Makes Dollars Too!

2007-11-09T02:50:00.002-08:00

If you are one of the many webmasters today who are trying to make money on the internet by any means possible, then you may have already considered joining the Google AdSense program. If you haven’t yet made the jump to being an online publisher, let me be the first to tell you that you are definitely missing out of the chance of capitalizing on something that can be very profitable for you! Google AdSense is the most popular pay-per-click program currently online, they have offered pay per click, in one form or another, longer than any other search engine on the net.

They’ve put a great deal of research and development into their keyword matching to ensure it is a profitable program. Not only have they been around the longest, but they also boast the biggest number of advertisers as well. Google requires website owners to conform to a number of rules, including: All pages must have at least one link that leads to it, without concealing pages. All links must be active and work.

There is a limit of 100 links per page. Creating a hierarchy should keep your navigation clean and well under the link limit. Tags, especially the ‘title’ and ‘alt’ tags should be explanatory and distinct. When designing your site, create one that is helpful to a user; don’t design a page for search engines. Make sure you clearly define what your site is about. Google forbids hidden text. Don’t colorize the text as the same color as your background, or even size the text so small it can’t be read. Google has been known to ban publishers who engage in these so called “black hat” techniques. Google strongly recommends that you include a site map page. They also strongly recommend you include a robots.txt file in your root directory.

The robots.txt file tells website crawlers, like those that will match the ads with your website, which pages not to crawl. This is especially important if you want ads for some but not all of your content or if you have password protected pages. Following the website design rules doesn’t make you bullet-proof, though. Even if you follow all of them, you may still be at risk of losing your AdSense account permanently or even temporarily. If you are indeed banned by Google to display AdSense advertisements on your page, you can file a re-inclusion request. Although not very successful many times, it still gives a publisher a chance to get back into the program. Here’s what you’ll need to include in your re-inclusion request: Your account name Your contact information A list of changes you’ve made to fix any violations A guarantee it won’t happen again Reports and evidence of click bombing, if you have any (more on this below) You should NOT include any threats to pull your business.

Visitgoogle.com/support/bin/request.py">http://www.google.com/support/bin/request.py to contact customer support. Keep your email straightforward. The subject of your email should be “Re-inclusion Request” to make sure it gets to the right desk. Click Bombing Click bombing is when someone clicks on one or more of the ads that appear on your webpage repeatedly. While this seems like a great way to increase your profits, it is against Google’s policy and they are always searching for click bombers. While you can’t prevent malicious click bomb attacks, you can take steps to defend yourself should you be accused of it. Consider investing in a third party tracking software program that is approved by Google. Look for one that tracks IP addresses. Run reports often, and keep them stored separately from your Google account.

Should you be removed from the AdSense program, you won’t necessarily have access to run reports. If or when you are removed or fined by Google for AdSense abuse, make sure you send copies of your IP address reports along with your re-inclusion request. As mentioned before, even if you follow all the rules of appeal and properly request a re-inclusion, you are not guaranteed a reversal. It seems most requests to be reinstated are not acted upon by Google. Google’s policy has been always one of “protecting the advertiser by any means necessary”. Unfortunately, this may mean kicking a legitimate publisher out of the program needlessly if they’ve been targeted by a malicious person.

Earnings Calculations So how much money can be made in the AdSense program? Publishers can earn A LOT. From 10 cents a day, to over one hundred thousand dollars a day. Of course this is all dependant on how much traffic your website gets as well as how well you integrate the advertisements. But how does Google calculate per click how much that you, the publisher, gets paid? This is the fuzziest of all gray areas in the AdSense program. Google admittedly doesn’t disclose revenue share or whether the ads appearing on your site are cost-per-impression or cost-per-click. What they do tell you is how many page impressions (ads shown), number of clicks on the ads, page click through rate (CTR) and your earnings. Increase your impressions, number of clicks or CTR, and your earnings will follow.

Alternatives If you’ve been removed from AdSense or are just looking for another option, there are a few to choose from: Yahoo! Publisher Network is very similar to AdSense. Experienced webmasters who have used both Google and Yahoo! programs believe Yahoo! is second best, but still a very good, profitable program. As it becomes more popular, more advertisers will jump on board with Yahoo thus creating a PPC race with Google. Chitika – A pay per click advertising stream. They don’t have as many or such a variety as AdSense or Yahoo!, but are usually less expensive to advertise on. AdBrite is very similar to Chitika, though slightly smaller. There you have it in a nutshell, utilizing Google’s AdSense program to increase your own profits truly does make “cents”..and dollars. How much you can earn is dependant on how much targeted traffic you can get to your site as well as how well you can integrate the advertisements in the site design as well. Get on board today and start making money!

Increase Traffic with AdWords

2007-11-09T02:50:00.001-08:00

Adwords is the component of Googles advertising programs that allows web masters or SEO professionals to advertise web sites via links from other web sites. Adwords is used in conjunction with adsense in such a way that your links are placed only on the most relevant web pages. You are given a good deal of traffic at a very reasonable price and the conversion rate from adwords is higher than that of any other pay per click advertising system on the web.

As I just mentioned, Google Adwords is a pay per click service. This means that you must pay Google a certain amount for each click that you receive via your adwords links. The best part about this is that you never have to pay unless your link is clicked so every payment that you make to Google was in exchange for a real, live potential customer.

When advertising with Adwords, it is crucial that your advertising links go to pages that have high conversion rates. You donâ€™t want to send traffic to a page that doesnâ€™t make money. If you have one page that absolutely blows the other pages out of the water in the way of conversion rates, setting up an adwords program that links to this site can give your profits a huge kick.

Once you have decided what pages you are going to link your ads to, you must decide what you are going to place in your ads. Google Adwords allows you to place a headline, two descriptions, a URL to display, and a destination URL. The best way to configure this is to put the title of your destination page into the title, use the two description lines to inform your visitors of what they are going to see, list your domain or root directory as the display URL, and use a high conversion page as the destination URL. This combination of information will provide your visitors with the best idea as to whether or not they are going to find something that they want to purchase on your site.

Remember that there may be a page with a high sales rate that doesnâ€™t stand alone well if you send traffic directly to it. If you have pages that build up the products sold, these may be the places that your links are better spent. You may want to provide your visitors with a brief description or several pages of information regarding your product before sending them to the order page.

Google attempts to enforce its standards so that you do not pay for clicks that are made merely in an attempt to boost an adsense users profits. This is crucial because there are so many web masters out there who will continually click on the ads on their own pages in an attempt to boost their profits. These clicks do nothing for you as the web master probably doesnâ€™t even look at the page before exiting it and clicking the links again.

Googleâ€™s anti-fraud system is a match for that of any advertising agency on the net. It is, however, possible that you will pay for an click here and there that is not honest. This is the risk involved in Google Adwords. It is so easy to think that you have come up with a powerful solution with no possible downside, but the possibility of fraud is always there when it comes to online pay per click ads.

The best way to combat fraudulent clicks is to keep close tabs on your statistics. If you are getting hundreds of visits from a particular web page each day and each of the visits is under twenty cents in length, there is more than a slight possibility that it is a fraudulent attempt to inflate that siteâ€™s adsense earnings. If you encounter such a practice, report it to Google immediately. This will save you and many other web masters a great deal of money. The fact that there are dishonest people in this world will not change, but the dishonesty of pay per click advertisement is diminishing and will, hopefully, continue to do so.

When using adwords, you will increase your traffic, but that isnâ€™t the goal. The goal of advertising is to increase profits so if your profits do not increase when you begin to utilize adwords, you may want to reevaluate your usage of your ads. You may decide that you need to change the destination page or you may find that you want to display your ads on pages based in different countries. Whatever you decide, the fact is that if you plan carefully, adwords is bound to increase your sales opportunities.